Brand building tools are fundamental to the promotional success of independent artists, bands, and beatmakers music. The opportunities to build brand in today’s music industry far exceed what they were the last two decades. Distribution of promotional content is free through social networks like Instagram, TikTok, Twitter, etc. It’s also extremely easy to get new music distributed digitally to all major marketplaces. But because there are so many musicians on these platforms, your brand needs to resonate with the masses. Luckily, there are many top brand building tools for independent musicians that can help with this.
The ways you should be building brand vary. You could be building a personal brand as an artist, beatmaker, or member of a band. You also need to be branding your products (albums, singles, beats, etc.). Your brand image should be visible across your social profiles, website, beat store, merch store, or your Spotify and Apple Music artist profiles. The more cohesive your brand is across these platforms and your content, the easier it will be for you to stay top of mind with your audience and fans. There are many brand building tools that will help with all these areas of importance.
Why are brand building tools important for musicians?
Establishing a strong band creates trust among your followers and fan base. A strong brand also conveys a premium feel. Not only about your music, but about you as an artist or beatmaker (especially for selling beats) as well. It’s the same reason there are many manufacturers of electronics, but there is only one Apple. If you are creating a premium product, you need a premium brand to help this shine through. In an industry where there is so much music and content, a solid brand can really help you breakthrough. These are the top brand building tools for independent musicians.
Brevo helps you grow your business. Build customer relationships across email, SMS, chat, and more. Use the tools you need, when you need them. Try it for free.
Canva
Canva is the one-stop shop for all your graphic design needs. If you prefer to take the do it yourself (DIY) route for design, there is no better platform than Canva. There are thousands of templates to create images sized for every social platform, font libraries, the ability to create you own brand kit with colors, logos to be consistent in every image, and much more! You can really do it all with this platform.
Printful
Selling merch as musician is a fantastic way to earn revenue and expand your brand into physical goods. With Printful, you can do this with 0 risk. It's 100% free to setup a store and integrate it into your website or even your BeatStars store. From there it's just about selling the products you create. With the dropshipping business model, there are no start-up costs and you keep the profits from each sale. It's time to start creating some merch if you haven't done so already. Printful is the place to do it.
Fiverr
Fiverr gives any independent musician, artist, band, or beatmaker access to thousands of talent freelancers who can support them in building their brand. Whether it's album artwork or logo design, video animation; musicians are covered by some of the super affordable gigs on the platform.
Wavve.co
Wavve is the platform that every independent musician needs to jump on. It gives artists and beatmakers the ability to instantly turn their audio into high quality and engaging animated videos. Easily upload your album, single or beat artwork to Wavve and turn songs and beats into videos. It has the ability to make visual waveform animations that will make your social posts even more engaging. And if you happen to be hosting your own podcast, Wavve can instantly transcribe voice into captions. Wavve is an elite brand building tool.
Remove.bg is another excellent tool that will make life so much easier for you. Especially if you're creating your own images with Canva. It uses artificial intelligence to instantly remove the background on any image. Imagine you're about to release a series of DaBaby Type Beats. Now you can easily take pictures of DaBaby, remove the background, and add them into your Canva design template. Excellent stuff from Remove.bg.
Whether you’re selling beats, releasing an album, or promoting a concert or tour, establishing your brand is massively important. These tools will enable anyone to do that. Whether you want to do it yourself or hire an excellent freelancer off Fiverr, building brand needs to be emphasized as part of your game plan.
