Top 10 Content Ideas For Musicians To Promote Their Next Single

These are the top 10 content ideas for musicians to promote their next single

Are you spending enough time on the promotion of your latest single? There are many ways for musicians to build their brand in today’s music world. And there are many channels for them to connect and grow their community of fans. But when it comes to releasing your next single or album, are you creating content to maximize its exposure? This article breaks down my top 10 content ideas for musicians to promote their next single.

Why is creating content important for musicians?

In our connected society, it is important for you to stay top of mind with your fanbase. And it has never been easier to do that through the many social platforms that exist.

And in order to really excel on these platforms, you need to feed them with content regularly. Stars have literally been born overnight because of their success with creating content on social.

It may seem overwhelming to create content and also stay consistent in creating new music, and that’s why I developed this list of the best content ideas for musicians. Do I really need to invest in a ring light and other gear? I understand you just want to create music.

What you’ll realize some will be completely possible within your current schedules. Think documenting vs creating. Marketing is part of the game, so if you’re not invested. It is as good a time as ever to get started.

Also, most of the major social media platforms now have creator funds. So creating content can be another supplemental income stream for you as a musician.

These are the top 10 content ideas for musicians to promote their next single.

1

Limited Edition T-Shirt

This top content idea for musicians is geared more towards those with an established fan base. And by established I mean a minimum of 500-100 die hard fans. Prior to releasing your music on streaming services via your digital distribution provider, you can release a limited edition t-shirt run. On the tag of this limited edition t-shirt could be a QR code or a special code to download the single. If you charge $25 to $30 for the limited t-shirt this can easily earn you over $20,000-$25,000 in net profit prior to a single stream of the single. Creating exclusivity is a way to bring more value and urgency to your fans. And this is a content stream that should not be forgotten. The best part is that you can design it for free and only profit on the purchases as well using this method. A true content winner for your next single.

2

Record yourself performing the song

Are you set to go on tour or perform a live gig? Don't forget to have someone record your performances. These documented clips can be used for content to promote your new single. You can also record yourself recording the song in the studio, practicing your performances, or visit Omegle and perform virtually to complete strangers and record their reaction. Documenting yourself creating or performing music is an efficient way to create content around your single.

3

Record a listening party

Have some friends over for a listening party of your new single and document their reaction to them listening to it for the first time. This is a new way to bring energy and life to your track. If people see others listening in enjoyment, they are more likely to engage with your single as well.

4

Remix competition

Crowdsourcing content is a way for you to gain a steady flow of new assets during the promotion of your single. You can create a remix competition or an open verse challenge and react to those who remix your single. This will be a way to leverage other talented musicians fanbase in the promotion of this single. It's a quick way to turn your song into a multiplication of content assets.

5

Go behind the scenes of the creation of your song

If you're a music producer or beatmaker, you can do a behind the beat. If you're in a band you can discuss how this song came together. Who wrote it? Who produced it? Where was it recorded? When will you perform it? All the stories that you can think of telling about this single can be turned into pieces of content to promote the song.

6

Create a recording breakdown

When you're in the studio or looking at the session of the track, breakdown the actually recording process. This can be done by yourself if you're self recording or in tandem with your engineer. Just go through your session file and describe how the song got brought to life through the audio recording.

7

Explain the lyrics to the song

Did your write the lyrics to your song? Go through the lines of the song and explain to your fans what they mean to you. This can help you establish a personal connection between yourself, your single and your fans. Fans always appreciate knowing more about the song than only the lyrics can provide and this is your opportunity to do just that.

8

Use it as a sound in other videos

Are you doing daily vlogs or filming other parts of your life. Imagine yourself being a music supervisor and synching music to a television show or film. You can do that with your single and your life. Or you can hire influencers to use the song in their videos.

9

Create Lip Synch videos

You can create different visualizations for your music by lip synching your song in different settings. This is especially useful on platforms like TikTok or Instagram and Facebook Reels. Try to keep these videos between 7-12 seconds in length.

10

Create a music video

One of the oldest single promotion tactics is to create a music video. This one is still valid though. Create and act out visuals to your music, or even simply create a lyric video for your single. This is the low hanging fruit when it comes to creating content to promote your single.

Go beyond these content ideas for your next single

These are just some of the content tactics I’ve seen success with from my clients. What have you implemented and seen success with?

Or, do you need some support with creating content or consultation on how to grow your fanbase online? Drop me a line and let my team know how we can help you achieve your goals as a musician.

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